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SIMPLICITYHASCOMPLEXITY
HELLO I’M BETH.
I’M A CREATIVE AND VERSATILE DESIGN GENERALIST, WITH A FOCUS ON DIGITAL EXPERIENCES AND BRAND IDENTITY
I HAVE OVER TWENTY YEARS OF DESIGN INDUSTRY EXPERIENCE ACROSS DIVERSE SECTORS. IN EVERY TASK I UNDERTAKE, I SEEK AN EMPATHY WITH THE STORY OF THE USER AND MY PRIORITY IS PUTTING THEM AND THEIR NEEDS AT THE CENTRE OF THE DESIGN. THE PURSUIT OF SIMPLICITY IS OFTEN A COMPLEX PROCESS AND AS A USER-CENTRED DESIGNER, I ENJOY UNPACKING THAT...
READ MY STORY
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